Jack Daniels Old No.7 Whiskey & Jack Tennessee Honey

Some say that Jack Daniel had 7 girlfriends, or that the way he wrote his “J” looked like a 7. Some say he chose the number 7 simply because it’s lucky. Only Mr. Jack knows the real reason. Either way, we consider ourselves lucky that he created Jack Daniel’s the way he did.

Crafting Jack Daniel's
They do things a little differently around there – and that’s what gives Jack Daniel’s its distinctive character. They Charcoal Mellow their whiskey drop by drop, then let it age in handcrafted barrels. And they don’t follow a calendar. Jack Daniel's Tennessee Sippin’ Whiskey is ready only when their tasters say it is. "At Jack Daniel's we use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And of course, by the way it tastes."

Jack Daniels Tennessee Honey
The new libation starts with Jack Daniel's Old No. 7 and mingles it with a special honey liqueur. The result is a smoother, sweeter version of Jack that is just 70-proof. It is a clear and understandable attempt to pull more women into drinking Jack. There is even a cute honeybee on the label